STELLANTIS
WEB MAINTENANCE
CAMPAIGNS
AEM
HUBSPOT
LEAD MANAGEMENT
ANALYTICS
CRM
THE CHALLENGE
Managing web presence for 8 Stellantis brands across 34 websites in 12 countries presented a complex challenge. The brands required multilingual support, streamlined content and design updates for new product launches, and tools to track customer engagement. Additionally, there was a need to leverage digital intelligence for CRM optimization and train dealer staff on lead management systems.
THE SOLUTION
We delivered comprehensive web management solutions, including:
Overseeing and updating 34 websites with multilingual capabilities to support diverse audiences.
Implementing QR code tracking to trace room orders back to specific campaigns or platforms.
Revising content and designs for new product launches and dealer-managed promotions.
Leveraging data from Hubspot and Google Analytics to provide actionable insights for CRM teams.
Training dealer staff to efficiently manage leads within the Hubspot CRM platform.
Ensuring smooth operations of the Hubspot CRM to support lead tracking and customer relationship management.
THE IMPACT
Our solutions enabled Stellantis to maintain a cohesive and effective digital presence across all brands and countries. Multilingual website updates ensured global audience engagement, while QR code tracking improved source attribution for orders. The integration of digital intelligence enhanced CRM effectiveness, and dealer staff training boosted lead management efficiency. These efforts resulted in better customer engagement, streamlined operations, and increased sales opportunities.