COUNT THE KICKS
UI/UX DESIGN
ANALYTICS
AI
APP
MOBILE HEALTH
THE CHALLENGE
Expectant parents lacked reliable tools to monitor baby movements during the third trimester, risking missed warning signs. We were tasked with transitioning the app from a sunsetting platform to a stable one, while enhancing features to improve value and usability.
THE SOLUTION
We ensured a seamless platform transition in a very short amount of time. We also added key enhancements, including:
Contraction Timer: In addition to the existing kick counter, we introduced a feature for expectant mothers to time and track contractions.
AI Assistant 'Ask Ana': Instant answers to questions about fetal movement.
Dark Mode: A user-friendly interface optimized for use in low-light environments.
OCR Integration: Enabled expectant mothers to scan paper kick-tracking records into the app, aggregating data for a complete picture that can be shared with healthcare providers.
THE IMPACT
The upgraded app empowered thousands of parents to confidently track baby movements, improving awareness and enabling timely medical intervention. New features boosted usability, fostering healthier pregnancies and tangible life-saving results.