BASKIN ROBBINS
APP UI
LOYALTY PROGRAM
APP DEVELOPMENT
ORDER MANAGEMENT SYSTEM
PAYMENT INTEGRATION
POS INTEGRATION
THE CHALLENGE
Baskin Robbins required a modern loyalty and ordering platform to enhance customer engagement and streamline operations. The solution needed to integrate with existing systems, support multiple payment gateways, and offer real-time insights while maintaining a user-friendly interface for customers.
THE SOLUTION
We designed and developed a comprehensive loyalty and ordering platform with the following features:
Consumer Interface: App- and web-based platforms providing a seamless user experience for ordering and loyalty program management.
Points-Based Loyalty Program: Multi-tiered system to reward and retain customers effectively.
System Integrations: Full integration with the Odoo POS system, multiple payment gateway providers, and Braze CRM platform to streamline operations and marketing,
Content Management System: Self-managed CMS enabling Baskin Robbins to update content and promotions independently.
Online Dashboard: Customized dashboard offering real-time monitoring of key metrics to inform decision-making and optimize performance.
THE IMPACT
The platform modernized Baskin Robbins' customer engagement strategy, enhancing loyalty and order management. Seamless integrations reduced operational complexity, while real-time metrics provided actionable insights. The loyalty program boosted customer retention and satisfaction, driving increased sales and brand loyalty.