ROGER DUBUIS
RETAIL ACTIVATION
DIGITAL SALES TOOL
APP DEVELOPMENT
LEAD GENERATION
MULTI LANGUAGE
CONTENT MANAGEMENT SYSTEM
THE CHALLENGE
Roger Dubuis sought to improve the sales experience by enabling their sales team to create custom, brand-compliant product brochures while ensuring centralized control over content and tracking performance globally.
THE SOLUTION
We developed a DIY catalog generator that provided a seamless, secure, and brand-aligned experience for the sales team:
Custom Brochure Creation: Enabled salespeople to create personalized brochures using a templatized structure linked to an online digital asset library.
Brand Compliance: Ensured all content adhered to Roger Dubuis' brand guidelines, maintaining consistency across materials.
Secure Platform: Incorporated access rights management for data security and content control.
Downloadable Catalogs: Allowed brochures to be exported as PDFs or posters for client use.
Centralized Management: Provided Swiss HQ with a central content management system to oversee and update all assets.
Performance Dashboard: Delivered an online dashboard to monitor sales activities and track catalog creation performance globally.
THE IMPACT
The DIY catalog generator empowered Roger Dubuis' sales team to deliver personalized, on-brand materials efficiently. Centralized content control ensured consistency, while real-time performance tracking provided valuable insights for management. The tool enhanced the sales experience, driving better engagement and operational efficiency.