DUREX
CREATIVE CONCEPT
GAME DEVELOPMENT
APP UI & DEVELOPMENT
INTEGRATED CAMPAIGN
INTEGRATED CAMPAIGN
THE CHALLENGE
Durex aimed to create a bold and impactful campaign to promote responsible behavior while driving engagement, raising brand awareness, and boosting e-commerce sales.
THE SOLUTION
We conceptualized, designed, and developed the Durex Baby Campaign, combining creativity and technology to amplify its reach:
Interactive Features: Leveraged mobile phone native features to engage users innovatively, creating a unique and memorable experience.
Social Media Integration: Extensively integrated with social platforms to amplify the campaign’s message and encourage user participation.
E-Commerce Integration: Seamlessly linked with Durex’s e-commerce platform to convert engagement into sales.
Collaborations: Partnered with offline events, influencers, and co-branded initiatives to enhance visibility and credibility.
THE IMPACT
The campaign reached #1 on the App Store and engaged millions of users over three years. Its innovative approach highlighted the importance of responsibility while strengthening brand recognition and driving significant sales growth, setting a benchmark for creative, purpose-driven campaigns.