EDUCATION FIRST
DEVELOPMENT
CAMPAIGN
RESPONSIVE WEB
MULTI COUNTRY
CLOUD ARCHITECTURE
MULTI LANGUAGE
THE CHALLENGE
Education First sought to create a campaign that would engage children and parents in a meaningful way, leveraging creativity to promote their brand while ensuring seamless execution across multiple geographies.
THE SOLUTION
We developed and launched the Nametale Campaign, enabling children to create personalized fairytales using the characters of their name. Key features included:
Custom Fairytales: A tool that transformed children’s names into unique fairytales, fostering creativity and personal connection.
Social Media Integration: Enabled users to share their personalized stories across platforms, amplifying reach and engagement.
Offline Events: Incorporated physical printing stations at events, allowing participants to take home their custom fairytales as keepsakes.
Cloud Infrastructure: Deployed a scalable, geo-distributed cloud solution to ensure fast access and performance across China, Russia, and Indonesia.
THE IMPACT
The Nametale Campaign successfully captured the imagination of children and parents, strengthening Education First’s brand association with creativity and learning. Seamless integration across digital and offline touchpoints drove high engagement and positive brand sentiment, solidifying its impact across diverse markets.