NIKE
DEVELOPMENT
LOCATION SERVICES
CAMPAIGN
MAPPING
GAMING
THE CHALLENGE
Nike aimed to create an engaging, adrenaline-filled campaign that encouraged users to connect with their friends through fitness while leveraging real-time interactivity and social competition.
THE SOLUTION
We developed the Nike Pursuit Campaign, an innovative platform enabling users to race and chase their friends in real-time. Key features included:
Real-Time Social Racing: Users could compete with friends in a race across the city, where one player pursued the other within a set time.
Location Mapping: Mapped users’ locations relative to their friends, providing a dynamic and interactive experience.
Real-Time Radar: A radar feature tracked proximity, alerting users with voice prompts to build excitement and urgency.
Gamified Interaction: Combined fitness and friendly competition, driving participation and engagement.
THE IMPACT
The Nike Pursuit Campaign brought fitness and fun together, engaging users through a unique blend of technology and competition. By fostering social interaction and excitement, the campaign strengthened Nike’s brand identity as an innovator in sports and fitness, driving both engagement and customer loyalty.