NEMSMA
EMS
MEMBERSHIP
THE CHALLENGE
A national association committed to advancing leadership in emergency medical services, was struggling to attract new members and retain current ones. They had their lowest membership numbers since inception, their presence in the industry was waning, and they needed to find a way to stand out again. This is when they approached us for help.
THE SOLUTION
Ascenditure came up with a comms plan for showcasing and demonstrating the value of the association to EMS professionals in the most relevant environments.
Leveraging the myriad of tools on LinkedIn, as well as Google Ads, Ascenditure began building up the non-profit’s presence again. This paid & organic mix approach was designed to drive hyper-targeted reach while delivering high-impact & engaging content to EMS professionals nationwide. We helped craft a unique way for our client to highlight the benefits of becoming a member by showcasing its highly regarded Certifications and Trainings, the ability to networking with experienced Leaders, and learn from a community of accomplished professionals.
THE IMPACT
The advertising and inbound marketing campaigns were highly effective in increasing brand awareness, growing a social base, and ultimately increasing membership numbers. Our work led to:
34% increase in membership and improved retention
3,000% increase in page follows on LinkedIn
Re-invigoration of the brand, increasing its equity, and value for members