VILLEROY & BOCH
STRATEGY & CONSULTING
E-COMMERCE
AI
THE CHALLENGE
Villeroy & Boch faced limited online brand storytelling and product inspiration, which hindered customer engagement. They required a robust loyalty program with advanced digital features and tools to enhance customer service and engagement.
THE SOLUTION
We revamped their digital platform, incorporating AI-driven product discovery, AR experiences, and storytelling. A multi-tiered loyalty program was developed with missions, points systems, and a points mall to encourage engagement. Advanced features, including AR try-ons, product registration, counterfeit checking, and warranty services, were integrated. Customer engagement was further boosted with referral bonuses, surveys, a Q&A community, and lucky draws.
THE IMPACT
The revamped platform significantly enhanced customer engagement, with increased loyalty program participation and active use of advanced features. These solutions strengthened brand presence, improved customer retention, and drove sales growth in the dining and lifestyle sector.