PROTOQUAL
HEALTHCARE
GROWTH
THE CHALLENGE
A promising healthcare technology startup had a launch problem. While they had an amazing product, they were unsure about how to rapidly increase its customer base of enterprise healthcare organizations. With only 15 medical offices using their services, they needed a comprehensive marketing & sales strategy that would give them the necessary capabilities to scale rapidly.
THE SOLUTION
Ascenditure was briefed on their challenge and tasked providing the client with tools that could help them attract, persuade, and close organizations with ease. Before marketing activations would even take place, we first needed to create a fit-for-purpose sales framework. In a very short amount of time, we developed the following:
A well-defined ideal customer profile.
High impact collateral to help nurture prospective enterprise clients.
A refreshed website, to effectively convey our client’s services and make it easier for visitor to register their interest.
After we created the sales framework, we were then ready to layer on marketing activations, which allowed our client to have an improved digital footprint and improve credibility in an industry that required it.
THE IMPACT
Within a year, we achieved the following:
Attained a 100% close rate on all pitches to enterprise clients.
Rapidly scale the number of offices using the platform by over 1,200%
Increase brand visibility by reaching a wider, targeted audience, including major healthcare plans.
Validate our inbound marketing efforts by driving leads without the use of advertising dollars through carefully curated content on LinkedIn